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Mendeley readers
| Chapter title |
Personalisierung über alle digitalen Touchpoints – Vorgehensmodell am Beispiel otto.de
|
|---|---|
| Chapter number | 7 |
| Book title |
Praxis der Personalisierung im Handel
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-16244-3_7 |
| Book ISBNs |
978-3-65-816243-6, 978-3-65-816244-3
|
| Authors |
Olaf Schlüter, Alexander Will |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 9 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 4 | 44% |
| Student > Master | 1 | 11% |
| Unknown | 4 | 44% |
| Readers by discipline | Count | As % |
|---|---|---|
| Computer Science | 3 | 33% |
| Business, Management and Accounting | 2 | 22% |
| Unknown | 4 | 44% |