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Advertising in the Age of Persuasion

Overview of attention for book
Attention for Chapter 9: “The Conscience of America” and “The Arsenal of Persuasion”
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Chapter title
“The Conscience of America” and “The Arsenal of Persuasion”
Chapter number 9
Book title
Advertising in the Age of Persuasion
Published by
Palgrave Macmillan, New York, January 2011
DOI 10.1057/9780230339644_9
Book ISBNs
978-1-349-29768-9, 978-0-230-33964-4
Authors

Dawn Spring