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Chapter title |
International Marketing
|
---|---|
Chapter number | 19 |
Book title |
Strategic International Management
|
Published by |
Gabler, January 2009
|
DOI | 10.1007/978-3-8349-8332-9_19 |
Book ISBNs |
978-3-83-491488-0, 978-3-83-498332-9
|
Authors |
Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes, Morschett, Dirk, Schramm-Klein, Hanna, Zentes, Joachim |