Mobile Marketing

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So far, Dimensions has found 10 publications that cite this research output.

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The New Normal Out of Home: Mobile Marketing und Out of Home-Werbekommunikation mit dem „Post-Corona Homo Mobilis“

Book chapter (May 2023)

Nomophobia – how smartphone addiction can affect social media behaviour and implemented communication strategy

Article (January 2023)

Practice-Oriented Marketing, Basics – Instruments – Case Studies

Monograph (January 2023)

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