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Political Marketing in the 2016 U.S. Presidential Election

Overview of attention for book
Attention for Chapter 2: “Different Strokes for Different Folks”: Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump
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2 X users

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12 Mendeley
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Chapter title
“Different Strokes for Different Folks”: Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump
Chapter number 2
Book title
Political Marketing in the 2016 U.S. Presidential Election
Published by
Palgrave Macmillan, Cham, January 2018
DOI 10.1007/978-3-319-59345-6_2
Book ISBNs
978-3-31-959344-9, 978-3-31-959345-6
Authors

Vincent Raynauld, André Turcotte

X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 12 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 2 17%
Student > Ph. D. Student 2 17%
Student > Doctoral Student 1 8%
Other 1 8%
Student > Bachelor 1 8%
Other 0 0%
Unknown 5 42%
Readers by discipline Count As %
Social Sciences 4 33%
Business, Management and Accounting 3 25%
Unknown 5 42%