Table of Contents

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   Book Overview
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   Chapter 1 Why a Scrum Culture Is Important
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   Chapter 2 Organizational Culture Models
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   Chapter 3 Cultural Characteristics of Scrum
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   Chapter 4 Primary Research: The Nature of Scrum Survey
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   Chapter 5 Conclusions
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   Chapter 6 Different Shapes of Scrum in the Enterprise
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   Chapter 7 Different Starting Points
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   Chapter 8 Considerations for Scrum Introductions
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    Chapter 9 Scrum Introduction Overview
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    Chapter 10 Creating a Sense of Urgency
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    Chapter 11 The Guiding Coalition
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    Chapter 12 Vision and Strategy
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    Chapter 13 Communicating the Change Vision
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    Chapter 14 Empower Your Employees on a Broad Basis
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    Chapter 15 Generate Quick Wins
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    Chapter 16 Consolidate Gains and Initiate Further Change
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    Chapter 17 Anchor New Approaches into the Corporate Culture
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    Chapter 18 Introducing Scrum into Large Teams
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    Chapter 19 Introducing Scrum
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    Chapter 20 Get Started!
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    Chapter 21 Appendix 1: Why John Kotter’s Model Was Chosen
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    Chapter 22 Appendix 2: Research Details
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    Chapter 23 Appendix 3: A Brief Scrum Overview
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    Chapter 24 Appendix 4: Methods