Vegan luxury for non-vegan consumers: Impacts on brand trust and attitude towards the firm
Article in Journal of Retailing and Consumer Services (March 2024)
The most recent citing publications are shown below. View all 13 publications that cite this research output on Dimensions.
Article in Journal of Retailing and Consumer Services (March 2024)
Preprint in SSRN Electronic Journal (January 2024)
Article in Journal of Cultural Economy (November 2023)