Trends and Issues in Global Tourism 2011

Table of Contents

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   Book Overview
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   Chapter 1 Status Quo and Forecasting World and European Tourism
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   Chapter 2 Changing Travel Booking Patterns in European Travel Agencies
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   Chapter 3 Closer, Shorter, Cheaper: How Sustainable Is This Trend?
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   Chapter 4 Exotic of Vicinity: Holiday Feelings Between Home and Long-Distance Journeys
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   Chapter 5 Outlook on Climate Change and Aviation
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   Chapter 6 Acceptance of Aviation in the Airport Environment: Best Practice Examples
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   Chapter 7 Ancillary Revenue Strategies: Five Success Factors
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   Chapter 8 Air Berlin’s Position in Global Aviation
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    Chapter 9 Climate Change Mitigation and Adaptation in the Hospitality Industry
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    Chapter 10 Eco-leadership and Green Lifestyle: Successful Strategy for a Growing Market Segment?
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    Chapter 11 Budget Hotels: Low Cost Concepts in the U. S., Europe and Asia
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    Chapter 12 Innovation Management in the Hospitality Industry: New Roads Towards Meaning and Corporate Culture
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    Chapter 13 Challenges for Designing Sustainable Tourism Destinations
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    Chapter 14 Successful Destination Branding: Experiences from an Innovator
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    Chapter 15 Social Media Tourism Marketing in China
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    Chapter 16 Tourism Tackles Poverty – A Case Study on Africa
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    Chapter 17 The Individualization of Travel – Customer Management via Website, Mobile and Social Media
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    Chapter 18 Public Relations in the Tourism Industry: Obsolete Instrument Due to Blogs, Facebook & Co.?
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    Chapter 19 Luxury Tourism – Does This Market Segment Still Work?
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    Chapter 20 Strategies for the Growing Market Segment Gay and Lesbian Tourism: Lessons Learned from the First Movers
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    Chapter 21 Spiritual Tourism – The Church as a Partner in Tourism?
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    Chapter 22 Spirituality and Health Tourism
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    Chapter 23 Business Travel Management: Everything Remains Different! Post-Crisis Strategies
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    Chapter 24 Controlling the Real Costs of Mobility
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    Chapter 25 Measuring the Return on Investment of Business Travel
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    Chapter 26 Event Controlling and Performance Measurement
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    Chapter 27 Corporate Social Responsibility: What Is It? What’s the Point? How Does It Work?
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    Chapter 28 Corporate Social Responsibility in Tourism – Consumer Requests and the Image of Suppliers
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    Chapter 29 CSR as Corporate Strategy vs. “Greenwashing”: CSR as a New Paradigm of Brand Management?
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    Chapter 30 Socially Responsible Investing – Implications for Leveraging Sustainable Development
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    Chapter 31 Competent and “International” Body Language as a Key Qualification in the Tourism Industry
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    Chapter 32 The Serious Benefits of the “Joy-Care Factor” – Humor, Laughter, Fun, Optimism and Love in Service of the Workplace