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| Chapter title |
Warum die Wertsteuerung in einer digitalisierten Welt so schwierig ist
|
|---|---|
| Chapter number | 1 |
| Book title |
Deep Customer Value
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-17972-4_1 |
| Book ISBNs |
978-3-65-817971-7, 978-3-65-817972-4
|
| Authors |
Kai Zimmermann, Frank Pensel |