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Advanced Methods for Modeling Markets

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Cover of 'Advanced Methods for Modeling Markets'

Table of Contents

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    Book Overview
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    Chapter 1 Advanced Methods for Modeling Markets (AMMM)
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    Chapter 2 Advanced Individual Demand Models
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    Chapter 3 Traditional Time-Series Models
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    Chapter 4 Modern (Multiple) Time Series Models: The Dynamic System
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    Chapter 5 State Space Models
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    Chapter 6 Spatial Models
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    Chapter 7 Structural Models
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    Chapter 8 Mediation Analysis: Inferring Causal Processes in Marketing from Experiments
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    Chapter 9 Modeling Competitive Responsiveness and Game Theoretic Models
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    Chapter 10 Diffusion and Adoption Models
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    Chapter 11 Structural Equation Modeling
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    Chapter 12 Partial Least Squares Path Modeling
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    Chapter 13 Mixture Models
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    Chapter 14 Hidden Markov Models in Marketing
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    Chapter 15 Generalized Method of Moments
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    Chapter 16 Bayesian Analysis
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    Chapter 17 Non- and Semiparametric Regression Models
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    Chapter 18 Addressing Endogeneity in Marketing Models
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    Chapter 19 Machine Learning and Big Data
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    Chapter 20 The Future of Marketing Modeling
Attention for Chapter 8: Mediation Analysis: Inferring Causal Processes in Marketing from Experiments
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