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Chapter title |
Empirische Untersuchung
|
---|---|
Chapter number | 5 |
Book title |
Kundenbindung durch Kundenintegration auf Industriegütermärkten
|
Published by |
Springer Gabler, Wiesbaden, January 2017
|
DOI | 10.1007/978-3-658-15529-2_5 |
Book ISBNs |
978-3-65-815528-5, 978-3-65-815529-2
|
Authors |
Silke Scheutzow |