Proceedings of the International Conference on Managing the Asian Century
Springer, Singapore
Chapter title |
The Influence of Brand Image and Brand Attitude Toward Buying Interest (The Case of Garuda Indonesia and Lion Air)
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Chapter number | 42 |
Book title |
Proceedings of the International Conference on Managing the Asian Century
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Published by |
Springer, Singapore, January 2013
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DOI | 10.1007/978-981-4560-61-0_42 |
Book ISBNs |
978-9-81-456060-3, 978-9-81-456061-0
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Authors |
Hendro Lukman, Stevanus Adree Cipto Setiawan |
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 11% |
Student > Bachelor | 1 | 11% |
Other | 1 | 11% |
Unknown | 6 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Arts and Humanities | 1 | 11% |
Unspecified | 1 | 11% |
Mathematics | 1 | 11% |
Unknown | 6 | 67% |