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| Chapter title |
When Your Past Mobile Marketing Efforts Have Failed
|
|---|---|
| Chapter number | 5 |
| Book title |
All Thumbs
|
| Published by |
Palgrave Macmillan, New York, January 2014
|
| DOI | 10.1007/978-1-137-51016-7_5 |
| Book ISBNs |
978-1-137-27927-9, 978-1-137-51016-7
|
| Authors |
Michael Dru Kelley |