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Candidate-Centered Campaigns

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Cover of 'Candidate-Centered Campaigns'

Table of Contents

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    Book Overview
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    Chapter 1 The Role of the Candidate in Campaign Messages
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    Chapter 2 Why Campaigns Use Candidate-Centered Messages
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    Chapter 3 Candidates and Campaign Planning
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    Chapter 4 The Use of Candidate-Centered Appeals
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    Chapter 5 The Types of Candidate-Centered Appeals
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    Chapter 6 Candidate-Centered Appeals and Personal Issues
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    Chapter 7 The Effect of Candidate-Centered Appeals
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    Chapter 8 Candidate-Centered Appeals and Citizens
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