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Celebrity Endorsement on Social Networks Sites: Impact of His/Her Credibility and Congruence with the Endorsed Product, on the…
Celebrity Endorsement on Social Networks Sites: Impact of His/Her Credibility and Congruence with the Endorsed Product, on the…
Parution des Actes de la "International Conference on Digital Economy" (ICDEc 2017). Book - Second International Conference…
The proceedings of ICDEc 2017 "Digital Economy : Emerging Technologies and Business Innovation " Springer , is available on…
The proceedings of ICDEc 2017 "Digital Economy : Emerging Technologies and Business Innovation " Springer , is available on…