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Marketing in der Sozialwirtschaft

Overview of attention for book
Cover of 'Marketing in der Sozialwirtschaft'

Table of Contents

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    Book Overview
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    Chapter 1 Einführung
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    Chapter 2 Zielgruppen/Dialoggruppen
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    Chapter 3 Wie kann Ihre Marketingstrategie aussehen?
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    Chapter 4 Mittel und Instrumente
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    Chapter 5 Abseits der Wege: Nischen nutzen
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    Chapter 6 Best-Practice-Stories
Attention for Chapter 4: Mittel und Instrumente
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