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Kommunikation in der digitalen Transformation

Overview of attention for book
Cover of 'Kommunikation in der digitalen Transformation'

Table of Contents

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    Book Overview
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    Chapter 1 Einleitung
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    Chapter 2 Herausforderung Disruption: Konsequenzen und Erfolgsfaktoren für die Kommunikation
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    Chapter 3 CEO-Kommunikation
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    Chapter 4 Die Rolle der Unternehmenskommunikation
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    Chapter 5 Transformation der Unternehmens- und Prozesskultur
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    Chapter 6 Unternehmensmarke und digitale Transformation
Attention for Chapter 4: Die Rolle der Unternehmenskommunikation
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