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Political Advertising in the 2014 European Parliament Elections

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Cover of 'Political Advertising in the 2014 European Parliament Elections'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Background to the 2014 Elections
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    Chapter 3 Regulation of Electoral Advertising in Europe
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    Chapter 4 Representations of the European Project
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    Chapter 5 Representations of the Economic Crisis and Austerity Politics
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    Chapter 6 A Negative Touch in Posters and Spots
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    Chapter 7 Populist Politics and the ‘Radical Right’ in 2014 Elections
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    Chapter 8 Old Versus New Europe? Differences in Content and Style of Political Advertising
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    Chapter 9 In Search of Common Patterns: Political Advertising in Central and Eastern Europe
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    Chapter 10 The First Time for Everything: Political Advertising in a New Member State
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    Chapter 11 Candidate-Oriented but No European Spitzenkandidaten: The Role of Candidates in Political Advertising
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    Chapter 12 Persuading Beyond Words: Visual Appeals in the 2014 European Election Campaign
Attention for Chapter 11: Candidate-Oriented but No European Spitzenkandidaten: The Role of Candidates in Political Advertising
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