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Strategic Innovative Marketing

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Cover of 'Strategic Innovative Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Transversal Competences as a Medium of Teaching. The Case of Creativity, Innovation and Entrepreneurship
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    Chapter 2 Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education
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    Chapter 3 Integration of the Theory and Practice in Continuity with the Development of Key Competencies—One of the Necessary Areas of Solutions for the Czech University Education
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    Chapter 4 Social Media Analytics Empowering Customer Experience Insight
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    Chapter 5 Emotion-Gauge: Analyzing Affective Experiences in B2B Customer Journeys
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    Chapter 6 Customer Perceived Value—A Key in Marketing of Integrated Solutions
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    Chapter 7 Reliability and Perceived Value of Sentiment Analysis for Twitter Data
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    Chapter 8 Measuring the Impact of Burnout on Job Satisfaction and Organizational Commitment
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    Chapter 9 The Relationship Between Subordinates and Supervisors and the Impact on Job Satisfaction and Efficiency of the Employees
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    Chapter 10 The Role of Organizational Culture in the Greek Higher Tourism Quality
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    Chapter 11 Integrating Total Quality Management Philosophy in the Greek Tourism Sector
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    Chapter 12 The Role of Organizational Culture in Greek Higher Education Quality
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    Chapter 13 Integrating Total Quality Management Philosophy in Greek Higher Educational Institutions
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    Chapter 14 Relationship Between Supervisor’s Emotional Intelligence and Transformational Leadership in Hotel Organizations
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    Chapter 15 Dynamic Combination of Automatic Forecasts for Corporate Budgeting
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    Chapter 16 Financial Text Mining in Twitterland
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    Chapter 17 Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences
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    Chapter 18 Communicating Strategically for Improving Team Effectiveness in ICTs Organizations
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    Chapter 19 Improve the Effectiveness of the Provided Healthcare Services and the Efficiency of a Public Hospital in the Light of a Manager
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    Chapter 20 The Use of Information System at Public Hospital Pharmacies in Greece: Myths and Reality
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    Chapter 21 Organization Style and Its Effect on Employee Satisfaction and Personal Performance
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    Chapter 22 A Prospective Evaluation of Health-Related Quality of Life of Cancer Patients Receiving Day and Home Care Services in Greece
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    Chapter 23 The Role of Local Government in the Provision of Social Services in the Third Age. Case Study: The Municipality of Volos
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    Chapter 24 Pharmaceutical Marketing STAR
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    Chapter 25 Comparison Shopping Websites and Their Impact on Consumers’ Purchase Intention
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    Chapter 26 Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity
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    Chapter 27 Current Perception of a Brand in Czech Consumers’ Mind
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    Chapter 28 Generation Z and Religion in Times of Crisis
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    Chapter 29 Consumer-Brand Relationship Development Process in the Context of Online Booking Services: The Role of Cognitive and Affective Drivers
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    Chapter 30 Fashion Brands, Social Media, and Consumers’ Exposure to Marketing Messages
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    Chapter 31 A Report on Museum Branding Literature
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    Chapter 32 “Greek Breakfast”: A New Tourism Brand Name for an Age-Long Gastronomy Tradition
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    Chapter 33 Cliff Diving in Virtual Communities
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    Chapter 34 Attitude Toward Change: Factors Affecting Hospital Managerial Employees’ Resistance to Change
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    Chapter 35 Are Greek Tanker Operators Aware of IMO’s Sustainable Maritime Transportation System and Willing to Follow Its Goals and Actions?
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    Chapter 36 Strategies in ‘Shipping Business Management’
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    Chapter 37 How Do Dry Bulk Freight Levels Affect Minor Dry Commodity Trade and Shipping Marketing During Economic Recession Periods?
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    Chapter 38 The Process of Employing Greek Ship Officers Onboard Greek Ships: A Proposal for a New Recruiting Tool
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    Chapter 39 Evolution of Logistics Centers and Value-Added Services Offered in Port Areas and the Importance of Marketing
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    Chapter 40 The Role of Marketing in the Shipping Industry in Case of Accidents
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    Chapter 41 The Commercial and Economic Effects of Fuel Additives in the Maritime Industry in a Heavily Environmentally Regulated Market
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    Chapter 42 Software Protection and Piracy Focusing on the 2008 Crisis: A Comparative Study and Simulation Modeling Regarding the Case of Greece, Germany, and England
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    Chapter 43 Decision Support Systems and Strategic Information Systems Planning for Strategy Implementation
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    Chapter 44 Modeling and Simulation of Promotion Procedures for IT Companies Through Facebook
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    Chapter 45 Modeling and Simulation for the Development of Innovative Ideas for Video Games in Smartphones
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    Chapter 46 Mobile Commerce and Success Factors. Simulation and Modeling of the Problem
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    Chapter 47 The Simulation Model of Supply Chains on the Macroeconomic Level is the Tool to Control the Economic Development of the Region
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    Chapter 48 Calculating Handling of Business Resources for Establishing a Successful Information’s Technology Project
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    Chapter 49 Calculating Handling of Company Resources for Establishing an Effective Project Team
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    Chapter 50 Businesses: The Association Between Their Export Performance and Information and Communication Technology Adoption
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    Chapter 51 Modelling the Process of a Web-Based Collaboration Tool Development
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    Chapter 52 Comparing Scrum and XP Agile Methodologies Using Dynamic Simulation Modeling
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    Chapter 53 The Development of New Ideas for IT Products, Through Social Media
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    Chapter 54 Multicriteria Assessment of Alternative Policy Scenarios for Achieving EU RES Target by 2030
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    Chapter 55 Mechanisms of Management Process Improvement of an Educational Institution
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    Chapter 56 The Cooperative Role of Marketer and Programmer on SEO Strategies in Scientific Journals
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    Chapter 57 Implementation and Dynamic Simulation Modeling of Search Engine Optimization Processes. Improvement of Website Ranking
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    Chapter 58 Instagram Company Page Creation Modeling and Simulation
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    Chapter 59 Two Years on—Developing Metrics for Crowdsourcing with Digital Collections
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    Chapter 60 Ethics and Medical Research
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    Chapter 61 Is the Market Value of Software Vendors Affected by Software Vulnerability Announcements?
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    Chapter 62 Conceptual Search Algorithms for FDB Databases
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    Chapter 63 Blocking for Entity Resolution in the Web of Data: Challenges and Algorithms
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    Chapter 64 Analysis of GWAP Collected Tags in the Description of Heritage Materials
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    Chapter 65 Selective Monitoring of the Safety of Railway Buildings
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    Chapter 66 Group Recommendations in MapReduce
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    Chapter 67 APANTISIS: A Greek Question-Answering System for Knowledge-Base Exploration
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    Chapter 68 News Articles Platform: Semantic Tools and Services for Aggregating and Exploring News Articles
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    Chapter 69 Data Mining of World Bank Indicators
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    Chapter 70 Why Today’s Marketers Are Getting It Wrong
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    Chapter 71 Ontology-Based Term Matching Approaches in Social Media
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    Chapter 72 Erratum to: Strategic Innovative Marketing
Overall attention for this book and its chapters
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Citations

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Title
Strategic Innovative Marketing
Published by
Springer, Cham, January 2017
DOI 10.1007/978-3-319-56288-9
ISBNs
978-3-31-956287-2, 978-3-31-956288-9
Editors

Androniki Kavoura, Damianos P. Sakas, Petros Tomaras

X Demographics

X Demographics

The data shown below were collected from the profiles of 7 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 68 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 68 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 3 4%
Student > Doctoral Student 2 3%
Student > Postgraduate 2 3%
Student > Ph. D. Student 2 3%
Student > Bachelor 1 1%
Other 3 4%
Unknown 55 81%
Readers by discipline Count As %
Business, Management and Accounting 5 7%
Arts and Humanities 1 1%
Computer Science 1 1%
Economics, Econometrics and Finance 1 1%
Social Sciences 1 1%
Other 2 3%
Unknown 57 84%