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Mendeley readers
| Chapter title |
Marketing-Grundlagen
|
|---|---|
| Chapter number | 1 |
| Book title |
Online-Marketing für medizinische Gesellschaften und Verbände
|
| Published by |
Springer Berlin Heidelberg, January 2017
|
| DOI | 10.1007/978-3-662-53469-4_1 |
| Book ISBNs |
978-3-66-253468-7, 978-3-66-253469-4
|
| Authors |
Alexandra Köhler, Mirko Gründer |
Mendeley readers
The data shown below were compiled from readership statistics for 189 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | <1% |
| Austria | 1 | <1% |
| Unknown | 187 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 72 | 38% |
| Student > Master | 44 | 23% |
| Student > Ph. D. Student | 5 | 3% |
| Student > Doctoral Student | 3 | 2% |
| Professor | 2 | 1% |
| Other | 4 | 2% |
| Unknown | 59 | 31% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 55 | 29% |
| Economics, Econometrics and Finance | 33 | 17% |
| Psychology | 7 | 4% |
| Engineering | 7 | 4% |
| Computer Science | 6 | 3% |
| Other | 20 | 11% |
| Unknown | 61 | 32% |