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Multimodal Texts from Around the World

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Cover of 'Multimodal Texts from Around the World'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Multimodality in Òkó Folktale Discourse and its Sociosemiotic Purposes
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    Chapter 3 Schematic Representations in Election Advertisements in Jordan
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    Chapter 4 Multimodal Text Analysis of Three Modern Greek Printed Advertisements Employing the Persuasive Modes of Ethos, Logos and Pathos
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    Chapter 5 The Localisation of Advertising Print Media as a Multimodal Process
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    Chapter 6 ‘Glocalisation’ Exploring the Dialectic between the Local and the Global
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    Chapter 7 Alcohol Advertising in Aeroflot
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    Chapter 8 ‘In India, nobody wants to be dark’: Interpreting the Fairness Ideology through Intersemiotic Complementarity
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    Chapter 9 A Multisemiotic Analysis of a Chinese Long Scroll Painting
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    Chapter 10 Multimodality in Japanese Anti-war Placards
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    Chapter 11 Standing out on Critical Issues: Evaluation in Large Verbal-visual Displays in Australian Broadsheets
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    Chapter 12 Multilingual California: Spanish in the Market
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    Chapter 13 A Comparative Study of Brazilian and British Images of the Black Body
Attention for Chapter 8: ‘In India, nobody wants to be dark’: Interpreting the Fairness Ideology through Intersemiotic Complementarity
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