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| Chapter title |
Sell Solution: Turning an Opportunity into an Order
|
|---|---|
| Chapter number | 4 |
| Book title |
Solution Business
|
| Published by |
Springer, Cham, January 2014
|
| DOI | 10.1007/978-3-319-03976-3_4 |
| Book ISBNs |
978-3-31-903975-6, 978-3-31-903976-3
|
| Authors |
Kaj Storbacka, Risto Pennanen, Storbacka, Kaj, Pennanen, Risto |