↓ Skip to main content

Handbook of Market Research

Overview of attention for book
Overall attention for this book and its chapters
Altmetric Badge

Mentioned by

news
1 news outlet
twitter
10 X users
facebook
2 Facebook pages

Citations

dimensions_citation
134 Dimensions

Readers on

mendeley
2000 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Handbook of Market Research
Published by
Springer International Publishing, January 2017
DOI 10.1007/978-3-319-05542-8
ISBNs
978-3-31-905542-8
Editors

Christian Homburg, Martin Klarmann, Arnd Vomberg

X Demographics

X Demographics

The data shown below were collected from the profiles of 10 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2,000 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2000 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 199 10%
Student > Bachelor 176 9%
Student > Master 162 8%
Lecturer 153 8%
Student > Doctoral Student 85 4%
Other 198 10%
Unknown 1027 51%
Readers by discipline Count As %
Business, Management and Accounting 459 23%
Economics, Econometrics and Finance 105 5%
Social Sciences 97 5%
Computer Science 77 4%
Engineering 67 3%
Other 149 7%
Unknown 1046 52%