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Bright Modernity

Overview of attention for book
Cover of 'Bright Modernity'

Table of Contents

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    Book Overview
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    Chapter 1 Bright Modernity: Color, Commerce, and Consumer Culture
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    Chapter 2 Coloring the World: Marketing German Dyestuffs in the Late Nineteenth and Early Twentieth Centuries
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    Chapter 3 Learning to See with Milton Bradley
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    Chapter 4 “Real Men Wear Pink”? A Gender History of Color
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    Chapter 5 New Words and Fanciful Names: Dyes, Color, and Fashion in the Mid-Nineteenth Century
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    Chapter 6 Let’s Go Color Shopping with Charles Sanders Peirce: Color Scientists as Consumers of Color
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    Chapter 7 Movies Meet the Rainbow
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    Chapter 8 Glamour Pink: The Marketing of Residential Electric Lighting in the Age of Color, 1920s–1950s
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    Chapter 9 Life in Color: Life Magazine and the Color Reproduction of Works of Art
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    Chapter 10 The Color Schemers: American Color Practice in Britain, 1920s–1960s
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    Chapter 11 Modeurop: Using Color to Unify the European Shoe and Leather Industry
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    Chapter 12 Who Decides the Color of the Season? How a Trade Show Called Première Vision Changed Fashion Culture
Attention for Chapter 8: Glamour Pink: The Marketing of Residential Electric Lighting in the Age of Color, 1920s–1950s
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