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| Chapter title |
Marketingplanung
|
|---|---|
| Chapter number | 6 |
| Book title |
Quick Guide Effizientes Marketing für kleine und mittlere Unternehmen
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-14441-8_6 |
| Book ISBNs |
978-3-65-814440-1, 978-3-65-814441-8
|
| Authors |
Ursula Behrens |