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Chapter title |
Estimating the Cells of a Contingency Table with Limited Information, for Use in Geodemographic Marketing
|
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Chapter number | 9 |
Book title |
Case Studies in Bayesian Statistics
|
Published by |
Springer, New York, NY, January 1997
|
DOI | 10.1007/978-1-4612-2290-3_9 |
Book ISBNs |
978-0-387-94990-1, 978-1-4612-2290-3
|
Authors |
James S. Hodges, Kirthi Kalyanam, Daniel S. Putler, Hodges, James S., Kalyanam, Kirthi, Putler, Daniel S. |