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Applications of Data Mining to Electronic Commerce

Overview of attention for book
Cover of 'Applications of Data Mining to Electronic Commerce'

Table of Contents

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    Book Overview
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    Chapter 1 Applications of Data Mining to Electronic Commerce
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    Chapter 2 Personalization of Supermarket Product Recommendations
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    Chapter 3 Expert-Driven Validation of Rule-Based User Models in Personalization Application
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    Chapter 4 Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising
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    Chapter 5 Data Mining for Measuring and Improving the Success of Web Sites
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    Chapter 6 E-Commerce Recommendation Applications
Attention for Chapter 2: Personalization of Supermarket Product Recommendations
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