Information and Communication Technologies in Tourism 2011
Springer, Vienna
Chapter title |
Effectiveness of Advertising on Social Network Sites: A Case Study on Facebook
|
---|---|
Chapter number | 39 |
Book title |
Information and Communication Technologies in Tourism 2011
|
Published by |
Springer, Vienna, January 2011
|
DOI | 10.1007/978-3-7091-0503-0_39 |
Book ISBNs |
978-3-70-910502-3, 978-3-70-910503-0
|
Authors |
Christian Maurer, Rona Wiegmann |
Country | Count | As % |
---|---|---|
Portugal | 1 | <1% |
Unknown | 116 | 99% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 33 | 28% |
Student > Bachelor | 27 | 23% |
Student > Ph. D. Student | 12 | 10% |
Student > Doctoral Student | 7 | 6% |
Student > Postgraduate | 4 | 3% |
Other | 8 | 7% |
Unknown | 26 | 22% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 36 | 31% |
Social Sciences | 16 | 14% |
Computer Science | 9 | 8% |
Economics, Econometrics and Finance | 6 | 5% |
Arts and Humanities | 6 | 5% |
Other | 15 | 13% |
Unknown | 29 | 25% |