Information and Communication Technologies in Tourism 2011
Springer, Vienna
Chapter title |
Effectiveness of Advertising on Social Network Sites: A Case Study on Facebook
|
---|---|
Chapter number | 39 |
Book title |
Information and Communication Technologies in Tourism 2011
|
Published by |
Springer, Vienna, January 2011
|
DOI | 10.1007/978-3-7091-0503-0_39 |
Book ISBNs |
978-3-70-910502-3, 978-3-70-910503-0
|
Authors |
Christian Maurer, Rona Wiegmann |
Country | Count | As % |
---|---|---|
Portugal | 1 | <1% |
Unknown | 113 | 99% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 33 | 29% |
Student > Bachelor | 27 | 24% |
Student > Ph. D. Student | 12 | 11% |
Student > Doctoral Student | 6 | 5% |
Student > Postgraduate | 4 | 4% |
Other | 9 | 8% |
Unknown | 23 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 35 | 31% |
Social Sciences | 16 | 14% |
Computer Science | 9 | 8% |
Economics, Econometrics and Finance | 6 | 5% |
Arts and Humanities | 6 | 5% |
Other | 16 | 14% |
Unknown | 26 | 23% |