Quick Guide Social Relations

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Cover of 'Quick Guide Social Relations'

Table of Contents

Attention for Chapter 1: Das Social Web als Herausforderung für die externe PR-Arbeit

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Integrierte Markenführung im digitalen Zeitalter, Bedeutung – Konzepte – Instrumente – Evaluation

Monograph (January 2023)

Marketing 4.0 als „Old School“ des PR-Managements

Book chapter (April 2019)

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