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Brand Champions

Overview of attention for book
Cover of 'Brand Champions'

Table of Contents

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    Book Overview
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    Chapter 1 What’s a Champion Brand?
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    Chapter 2 What’s Employee Engagement?
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    Chapter 3 Brand Superheroes Uncovered
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    Chapter 4 Equipping Brand Champions
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    Chapter 5 Reinforcing a Brand Champion Culture
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    Chapter 6 Brand Engagement and the Brand Engaged Organization — the Future
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    Chapter 7 Epilogue
Attention for Chapter 5: Reinforcing a Brand Champion Culture
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