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Chapter title |
Service Ingredient Branding als Markenstrategie bei der Servicetransformation
|
---|---|
Chapter number | 27 |
Book title |
Servicetransformation
|
Published by |
Springer Fachmedien Wiesbaden, May 2016
|
DOI | 10.1007/978-3-658-11097-0_27 |
Book ISBNs |
978-3-65-811096-3, 978-3-65-811097-0
|
Authors |
Berrin Özergin, Sabrina V. Helm |
Editors |
Manfred Bruhn, Karsten Hadwich |