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The Preference-Driven Lead User Method for New Product Development

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Cover of 'The Preference-Driven Lead User Method for New Product Development'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Lead User Product Development
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    Chapter 3 Consumer Preferences
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    Chapter 4 The Preference-Driven Lead User Method
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    Chapter 5 Empirical Comparison in the Field of Industrial IT Security
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    Chapter 6 Empirical Verification of Strengths and Weaknesses
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    Chapter 7 Conclusion and Outlook
Attention for Chapter 5: Empirical Comparison in the Field of Industrial IT Security
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