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Older Tourist Behavior and Marketing Tools

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Cover of 'Older Tourist Behavior and Marketing Tools'

Table of Contents

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    Book Overview
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    Chapter 1 Population Aging: Challenges and Opportunities for the Tourism Industry
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    Chapter 2 Segmentation Approaches to Older Tourists
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    Chapter 3 Older Tourists’ Travel Planning Behavior
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    Chapter 4 Information and Communication Technologies: Impacts on Older Tourists’ Behavior
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    Chapter 5 Hospitality and Older Tourists: A Focus on Accommodation Choices
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    Chapter 6 Understanding Marketing Approaches to Older Tourists: A Selection of Case Studies
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    Chapter 7 Strategic and Operational Marketing Tools for Older Tourists
Attention for Chapter 6: Understanding Marketing Approaches to Older Tourists: A Selection of Case Studies
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