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Customer Experience Management Rebooted

Overview of attention for book
Cover of 'Customer Experience Management Rebooted'

Table of Contents

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    Book Overview
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    Chapter 1 The Squonk
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    Chapter 2 Right Understanding
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    Chapter 3 Right Commercial Principles
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    Chapter 4 Right Data
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    Chapter 5 Some Key Things That Make Subjective Data Different from Objective
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    Chapter 6 The Subjective Data Line
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    Chapter 7 Customer Experience Is Complex
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    Chapter 8 Traditional Surveys Are Efficiency Surveys
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    Chapter 9 Best Practice CX Research Methods
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    Chapter 10 The Value of Emotions
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    Chapter 11 Right Mindset
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    Chapter 12 Customer Experience Bad
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    Chapter 13 Interconnectedness
Attention for Chapter 8: Traditional Surveys Are Efficiency Surveys
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