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Conference Proceedings Trends in Business Communication 2016

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Table of Contents

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    Book Overview
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    Chapter 1 Live Demonstrations as Means of Services Marketing and Brand Communication Towards Security Authorities
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    Chapter 2 The Use of Online Platforms in the Fight Against Black Market Sales of Football Tickets – Empirical Evidence from Germany
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    Chapter 3 Trends in Corporate Communication Based on the Example of Medium-Sized World Market Leaders from Austria
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    Chapter 4 Effective Resource Allocation in PR and IR – Linking the Output and Impact of Corporate Communications
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    Chapter 5 Reporting to Machines – Reporting Trends and XBRL Diffusion Among Austrian Listed Companies
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    Chapter 6 How Politicians in Austria Obtain Information and Its Consequences for Corporate Communications Activities
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    Chapter 7 Structures and Professionalization of Public Relations in National Sports Governing Bodies – a Comparison Between Austria and Germany
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    Chapter 8 The Moving Network – a New Platform for Refugees and Their Communicational and Educational Issues
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    Chapter 9 Factors of the Successful Implementation of a Crowdfunding Campaign
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    Chapter 10 How Much Digitalization Can a Human Tolerate?
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    Chapter 11 Customer Reviews: The Importance of Personal Factors That Influence the Consumer Reaction Within Webshops
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    Chapter 12 The Impact of Web Design on Brand Perception An Example: The Multi-Utility Brand IKB
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    Chapter 13 Fascination Neon Signs
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    Chapter 14 Intercultural Online Communication of International Companies in High-Context and Low-Context Cultures
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    Chapter 15 Massive Open Online Courses and Big Data: A Metamorphosis of the Academic World?
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    Chapter 16 Consumer Ethnocentrism in the Online Purchasing Process
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    Chapter 17 The Influence of Apps on the Media Usage Behaviour of Recipients by the Example of “Die Tagespresse”
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    Chapter 18 Morally Questionable, Opportunistic Product Returns
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    Chapter 19 Success Factors in Digital Communication of Crowdfunding Projects of Social Entrepreneurs in German Speaking Countries
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    Chapter 20 Marketing Aspects in the Game Design Process of Free-To-Play Mobile Games
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Title
Conference Proceedings Trends in Business Communication 2016
Published by
Springer Fachmedien Wiesbaden, January 2017
DOI 10.1007/978-3-658-17254-1
ISBNs
978-3-65-817253-4, 978-3-65-817254-1
Editors

Timo Becker, Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin

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X Demographics

The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 15 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 13%
Student > Bachelor 2 13%
Student > Master 2 13%
Student > Doctoral Student 1 7%
Unknown 8 53%
Readers by discipline Count As %
Business, Management and Accounting 3 20%
Social Sciences 2 13%
Economics, Econometrics and Finance 1 7%
Engineering 1 7%
Unknown 8 53%