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Address Practice As Social Action: European Perspectives

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Cover of 'Address Practice As Social Action: European Perspectives'

Table of Contents

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    Book Overview
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    Chapter 1 OPEN Introduction: Address as Social Action Across Cultures and Contexts
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    Chapter 2 Negotiating Address in a Pluricentric Language: Dutch/Flemish
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    Chapter 3 Communities of Addressing Practice? Address in Internet Forums Based in German-Speaking Countries
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    Chapter 4 At the Cinema: The Swedish ‘du-reform’ in Advertising Films
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    Chapter 5 Address and Interpersonal Relationships in Finland-Swedish and Sweden-Swedish Service Encounters
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    Chapter 6 First Names in Starbucks: A Clash of Cultures?
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    Chapter 7 Address in Italian Academic Interactions: The Power of Distance and (Non)-Reciprocity
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    Chapter 8 The Last Word on Address
Attention for Chapter 4: At the Cinema: The Swedish ‘du-reform’ in Advertising Films
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