HCI in Business, Government and Organizations
Springer Nature Switzerland
Chapter title |
Investigating Consumer Attitudes Toward Recessive Advertising in Short-Form Videos
|
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Chapter number | 2 |
Book title |
HCI in Business, Government and Organizations
|
Published by |
Springer, Cham, January 2024
|
DOI | 10.1007/978-3-031-61315-9_2 |
Book ISBNs |
978-3-03-161314-2, 978-3-03-161315-9
|
Authors |
Fu, Xiaoliang, Liu, Lili, Liang, Siyi, Ling, Zipei, Qian, Xiarui, Mao, Zhewei |