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Advertising Literacy for Young Audiences in the Digital Age

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Cover of 'Advertising Literacy for Young Audiences in the Digital Age'

Table of Contents

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    Book Overview
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    Chapter 1 Children’s Advertising Literacy in the Current Digital Landscape
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    Chapter 2 Navigating the Evolving Landscape of Advertising: Implications for Children
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    Chapter 3 Reflecting on Challenges: Children’s Advertising Literacy in Navigating Persuasive Mobile Content
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    Chapter 4 Exploring the Impact of Gambling Advertising on Children: A Comprehensive Review
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    Chapter 5 Kidfluencers and the Commodification of Childhood: A Comprehensive Review and Research Agenda in Contemporary Entertainment
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    Chapter 6 Navigating the Influence of E-commerce: Challenges and Solutions in Influencer Marketing for Audience Advertising Literacy
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    Chapter 7 Influencer Marketing’s Impact on Minors’ Eating Habits and Body Image: An Overview of Prior Studies and Future Research Directions
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    Chapter 8 The Ethical and Moral Dimension of Advertising Literacy
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    Chapter 9 Parental Advertising Mediation in the Digital Media Context: Focusing on Cultural Nuances and Adaptation
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    Chapter 10 Developing Advertising Literacy Strategies Aligned with Legal and Self-Regulatory Frameworks
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Title
Advertising Literacy for Young Audiences in the Digital Age
Published by
Springer Nature Switzerland, June 2024
DOI 10.1007/978-3-031-55736-1
ISBNs
978-3-03-155735-4, 978-3-03-155736-1
Editors

Feijoo, Beatriz, Fernández Gómez, Erika

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