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Corporate Management Ecosystem in Emerging Economies

Overview of attention for book
Corporate Management Ecosystem in Emerging Economies
Springer International Publishing

Table of Contents

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    Book Overview
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    Chapter 1 Introduction to Corporate Management Ecosystem
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    Chapter 2 Emerging Economies: Nature and Dynamics
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    Chapter 3 The Effect of Sourcing Strategies on Supplier’s Performance in the Upstream Oil and Gas Industry, Ghana
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    Chapter 4 Examining the Effect of Minimum Wage on Employment in the Malaysian Manufacturing Sector
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    Chapter 5 Leveraging International Student Mobility to Enhance the Competitiveness of Developing Countries in the Global Market
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    Chapter 6 Corporate Governance as a Catalyst to Performance of Banks in Ghana: The Moderating Role of Firm Controls and Strategy
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    Chapter 7 A Framework for Understanding Agribusiness Stakeholders Decision-Making Dynamics in the Pesticide Industry of Pakistan
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    Chapter 8 Innovation Management in the Public Sector: How Leaders Oversee Employees’ Innovative Work Behaviour?
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    Chapter 9 Challenges and Implications of Cryptocurrencies, Central Bank Digital Currencies, and Electronic Money
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    Chapter 10 On the Prospects of Sustainable Tourism in Bangladesh
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    Chapter 11 Impact of Bank’s Customer Relationship Management on Customer Satisfaction and Loyalty of SMEs: The Moderating Role of Advisory Services and Capacity Building
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    Chapter 12 Identifying the Global Demand for Cross-Border Higher Education of Malaysian Public Universities
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    Chapter 13 Business Schools and Their Connections with the Labour Market: An Exploratory Analysis of Pakistani Public Universities
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    Chapter 14 Accountability Systems of Non-governmental Organisations (NGOs): Case Study from Ghana
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    Chapter 15 Iran’s Challenges in Maintaining Sustainable Development: From the Lens of Ecotourism
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    Chapter 16 Emerging Economies in Eastern Europe: Corporate Social Responsibility
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    Chapter 17 Turkey’s Ecotourism: Pre- and Post-pandemic Challenges
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    Chapter 18 Investigating the Demand of Asian Countries on Malaysian Public Universities: An Application of Panel Generalised Methods of Moments (GMM) Estimation
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    Chapter 19 Factors Affecting the Success of Product/Service Innovation Among SMEs in Ghana: The Moderating Role of Functional Diversity and Strategic Alignment
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    Chapter 20 Is Interest Rate an Effective Instrument for Controlling Inflation and Its Effect on Investment Activities in Developing Countries?
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    Chapter 21 Assessing the impact of customer engagement on brand performance: The Mediating Role of Customer-Based Brand Equity (CBBE)
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    Chapter 22 The Impact of Economy Affirmative to Wealth Distribution Among Ethnic Groups in Malaysia
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    Chapter 23 The Reasons Behind Imbalanced Ecosystem of Latin America: A Comprehensive Systematic Review
Attention for Chapter 21: Assessing the impact of customer engagement on brand performance: The Mediating Role of Customer-Based Brand Equity (CBBE)
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Readers on

mendeley
3 Mendeley
Summary
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Chapter title
Assessing the impact of customer engagement on brand performance: The Mediating Role of Customer-Based Brand Equity (CBBE)
Chapter number 21
Book title
Corporate Management Ecosystem in Emerging Economies
Published by
Palgrave Macmillan, Cham, January 2023
DOI 10.1007/978-3-031-41578-4_21
Book ISBNs
978-3-03-141577-7, 978-3-03-141578-4
Authors

Gundona, Ireneus, Yamoah, Fred A., Haq, Irfan ul

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Professor > Associate Professor 1 33%
Unknown 2 67%
Readers by discipline Count As %
Medicine and Dentistry 1 33%
Unknown 2 67%

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