Fashion Communication in the Digital Age
Springer Nature Switzerland
Chapter title |
The Power of Consumers on Social Media: A Case Study of Balenciaga’s Crisis Communication
|
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Chapter number | 1 |
Book title |
Fashion Communication in the Digital Age
|
Published by |
Springer, Cham, January 2023
|
DOI | 10.1007/978-3-031-38541-4_1 |
Book ISBNs |
978-3-03-138540-7, 978-3-03-138541-4
|
Authors |
Gárgoles, Paula, Ambás, Gabriela |
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Type | Count | As % |
---|---|---|
Members of the public | 2 | 100% |
Country | Count | As % |
---|---|---|
Unknown | 9 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 2 | 22% |
Unknown | 7 | 78% |
Readers by discipline | Count | As % |
---|---|---|
Arts and Humanities | 1 | 11% |
Social Sciences | 1 | 11% |
Unknown | 7 | 78% |