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Modeling Markets

Overview of attention for book
Cover of 'Modeling Markets'

Table of Contents

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    Book Overview
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    Chapter 1 Building Models for Markets
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    Chapter 2 Model Specification
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    Chapter 3 Data
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    Chapter 4 Estimation and Testing
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    Chapter 5 Validation and Testing
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    Chapter 6 Re-estimation: Introduction to More Advanced Estimation Methods
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    Chapter 7 Examples of Models for Aggregate Demand
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    Chapter 8 Individual Demand Models
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    Chapter 9 Examples of Database Marketing Models
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    Chapter 10 Use: Implementation Issues
Attention for Chapter 4: Estimation and Testing
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