Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications
Article in International Journal of Research in Marketing (May 2024)
The most recent citing publications are shown below. View all 33 publications that cite this research output on Dimensions.
Article in International Journal of Research in Marketing (May 2024)
Article in International Journal of Research in Marketing (January 2024)
Article in European Management Journal (October 2023)