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| Chapter title |
Zusammenfassung und Ausblick
|
|---|---|
| Chapter number | 5 |
| Book title |
Social Customer Relationship Management
|
| Published by |
Springer Gabler, Berlin, Heidelberg, January 2016
|
| DOI | 10.1007/978-3-662-52790-0_5 |
| Book ISBNs |
978-3-66-252789-4, 978-3-66-252790-0
|
| Authors |
Rainer Alt, Olaf Reinhold |