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Timeline
Chapter title |
Assessing the PESO Model in the German Automotive Industry: Results of an Expert Study and Introduction of the Content Flow Model
|
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Chapter number | 11 |
Book title |
Holistische Social-Media-Strategien
|
Published by |
Springer Gabler, Wiesbaden, January 2023
|
DOI | 10.1007/978-3-658-42563-0_11 |
Book ISBNs |
978-3-65-842562-3, 978-3-65-842563-0
|
Authors |
Zeeb, Judith, Wagner, David |