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Chapter title |
The Potential of Social Media Marketing Moments in The Hospitality Industry. Photos, Stories and Presentations on Instagram: A Case Study of Living Hotels
|
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Chapter number | 9 |
Book title |
Holistische Social-Media-Strategien
|
Published by |
Springer Gabler, Wiesbaden, January 2023
|
DOI | 10.1007/978-3-658-42563-0_9 |
Book ISBNs |
978-3-65-842562-3, 978-3-65-842563-0
|
Authors |
Mandelartz, Pascal, Feltkamp, Carola |