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Psychology in Economics and Business

Overview of attention for book
Cover of 'Psychology in Economics and Business'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Economics and Psychology
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    Chapter 3 Motivation and Personality
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    Chapter 4 Perception
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    Chapter 5 Learning
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    Chapter 6 Attitude
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    Chapter 7 Limited Information Processing
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    Chapter 8 Economic Expectations and Investment Behavior
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    Chapter 9 Emotions
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    Chapter 10 Well-Being
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    Chapter 11 Cognitive Consistency
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    Chapter 12 Rationality
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    Chapter 13 Choice Under Uncertainty
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    Chapter 14 Game Theory
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    Chapter 15 Negotiation
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    Chapter 16 Economic Psychological Methods
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    Chapter 17 Conclusions
Attention for Chapter 3: Motivation and Personality
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