You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
From Screens to Shopping Carts: Unravelling the Impact of Digital Influencers’ Credibility on Hyper-Local Brand Perception and Purchase Intentions
|
---|---|
Chapter number | 16 |
Book title |
Transfer, Diffusion and Adoption of Next-Generation Digital Technologies
|
Published in |
IFIP Advances in Information and Communication Technology, January 2024
|
DOI | 10.1007/978-3-031-50204-0_16 |
Book ISBNs |
978-3-03-150203-3, 978-3-03-150204-0
|
Authors |
Hoor, Munsifa, Singh, Prabhjot, Vigneswara Ilavarasan, P., Chawla, Yash |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 25% |
Unknown | 3 | 75% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 25% |
Unknown | 3 | 75% |