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Chapter title |
Consumer Trust and Platformised Retail Personalisation
|
---|---|
Chapter number | 5 |
Book title |
The Future of Consumption
|
Published by |
Palgrave Macmillan, Cham, January 2024
|
DOI | 10.1007/978-3-031-33246-3_5 |
Book ISBNs |
978-3-03-133245-6, 978-3-03-133246-3
|
Authors |
Larsson, Stefan, Haresamudram, Kashyap |