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Mendeley readers
| Chapter title |
Use of Generative AIs in the Digital Communication and Marketing Sector in Spain
|
|---|---|
| Chapter number | 5 |
| Book title |
Management for Digital Transformation
|
| Published by |
Springer, Cham, January 2024
|
| DOI | 10.1007/978-3-031-42060-3_5 |
| Book ISBNs |
978-3-03-142059-7, 978-3-03-142060-3
|
| Authors |
Martínez-Rolán, Xabier, Corbacho-Valencia, Juan Manuel, Piñeiro-Otero, Teresa |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor > Associate Professor | 1 | 33% |
| Unknown | 2 | 67% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 1 | 33% |
| Unknown | 2 | 67% |